Owners: Jason Hunt, Gabe Montoya, and Justin Ordonez
“Art Anchondo’s guidance was huge in starting the business. It was inspiring and motivating to have his assistance. His experience is definitely amazing.”
Gabe Montoya’s passion for craft beer began in Pennsylvania. Where he would attend summer rock climbing camps in Strasburg, PA and mastered the skill with strength, control and finesse. After rigorous climbs he and his buddies would trek to the local breweries to unwind. Savoring various craft beers enhanced his taste buds and interest. In 1995, he was the master brewer at El Paso’s only local brewery. He found the traits needed to master rock climbing were also needed when brewing craft beer: the strength to lift bundles of fresh grains, control to patiently ferment the beverage and finesse the taste of quality brews.
When the brewery closed Gabe decided to open a microbrewery. He racked forces with restaurateurs Jason Hunt and Justin Ordonez to explore new styles and ingredients they could offer. Gabe met with SBDC business advisor Art Anchondo, together they worked on a feasibility analysis, start-up procedures and financials. Deadbeach Brewery opened on November 1, 2015.